Accelerate Hope was a campaign to promote ASICS’ cancer awareness collection. Our creative direction and imagery centered around real cancer survivors from each of the three charities (pediatric cancer, prostate cancer and breast cancer). Each person’s experience was documented in a video that also described ASICS’ role in their personal battle with cancer.
In addition, the hashtag headline for each graphic was written in the photographed person’s handwriting to introduce the more human element that this campaign required.
Contribution: Design, Retouching, Art Direction, Photoshoot Direction and Video Direction
Credit: ASICS America