The "Know Grocery, Grow Grocery" campaign was rolled out as a way to help shop owners maximize profits by making the most of their display space.
Our idea was to design user-friendly materials, including ads, a manual and a website (growgrocery.com). Therefore, we opted for bright, vivid colors and clear illustrations, designed to give the feeling that the changes to be made in-store were simple, too. We also produced free-standing display units and pop-up event banners for functions.
I was responsible for the design of the manual and all illustrations.