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Know Grocery, Grow Grocery / Heinz

The "Know Grocery, Grow Grocery" campaign was rolled out as a way to help shop owners maximize profits by making the most of their display space.

Our idea was to design user-friendly materials, including ads, a manual and a website (growgrocery.com). Therefore, we opted for bright, vivid colors and clear illustrations, designed to give the feeling that the changes to be made in-store were simple, too. We also produced free-standing display units and pop-up event banners for functions. 

I was responsible for the design of the manual and all illustrations.

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