For this project, which reflected the high-end luxury styling of the prestigious Park Lane Ala Moana development, I designed a number of assets and elements, including brochures, magazine ads and icons. I also assisted my team with the design and layout for the website.
Park Lane Ala Moana was built for people looking for multi-million dollar second homes; therefore, as a team, we developed and directed a video shoot to tell the story about a family that’s drifted apart and lost sight of their once carefree Hawaiian life after moving to the continental US. The constant flashbacks of their time on the islands remind them what’s truly important and culminates in the family receiving a key to their new vacation home.
Contribution: Design, Storyboarding, Art Direction, Video Direction, Casting, Location Scouting, Original Score Direction and Branding
Credit: RUHM Luxury Marketing