As a creative artworker, I helped create 'The Shake Squad', a quirky police team appealing to the 80s generation. The goal was to refresh the public image of Yazoo flavored milk in the eyes of college students aged 18 to 24.
I concepted and designed the Shake Squad logo, print ads, in-store materials and a video.
Contribution: Design and Concept Development
Credit: Mercieca, Ltd.