ASICS’ Want It More campaign focused on marketing the brand’s latest tennis apparel line. For this photoshoot in Southern California we decided to utilize ASICS athletes in place of models to best reflect the sport and its nuances.
This campaign was featured on LeBook.com for Art Direction:
http://www.lebook.com/creative/asics-want-it-more-advertising-2016-0
Contribution: Design, Retouching, Art Direction, Photoshoot Direction and Location Scouting
Credit: ASICS America