Veritone One, a media agency, required a new website to more accurately reflect their brand. Because they utilize artificial intelligence data to target audiences for advertising, we developed the ink video to demonstrate fluidity and the spreading of an idea.
Red and purple were selected as contrasting colors to complement Veritone One’s primary brand color, blue.
The “1” numeral was designed to distinguish the brand from its parent company, Veritone, Inc.
Contribution: Website Design, Art Direction and Video Direction
Credit: AkinsParker
A campaign highlighting Jordan Burroughs’ signature line with ASICS. For the photoshoot in Lincoln, NE, we transformed an abandoned warehouse into a gritty gym to keep true to Jordan’s ties to his college town. The images were used in two product launch campaigns and social media.
This campaign was featured on LeBook.com for Art Direction:
http://www.lebook.com/creative/asics-jordan-burroughs-advertising-2016
Contribution: Art Direction, Photoshoot Direction, Design, Retouching and Location Scouting
Credit: ASICS America
A series of images created for use in the LEGOLAND Florida Resort 2021 10th Anniversary campaign. The images collectively needed to portray that adults and kids alike could enjoy LEGOLAND. The images were used in across all media.
Contribution: Art Direction, Photoshoot Direction, Design, Retouching and Location Scouting
Credit: LEGOLAND Florida Resort, AkinsParker
A brand ad campaign for Toyota Racing Development (TRD) Genuine Parts. The concept focuses on passion of the automotive brand’s enthusiasts without diving into technical specs; therefore, we decided not to show the whole vehicle, but focus on its motion and its trail. The message was specifically designed for enthusiasts of high performance off-road and track racing.
Contribution: Creative Direction, Art Direction, Retouching and Design
Credit: AkinsParker
Ojai Valley Inn desired a redesign of their kids club brand, Camp Oak, to ensure its consistency with their recent rebrand of Discover Ojai. Inspiration was drawn from the new Discover Ojai logo, but I incorporated kid-friendly elements, such as a brighter color palette and common camp images, including a tent and arrows.
Contribution: Creative Direction and Design
Credit: AkinsParker
This Long Beach, CA, parkour photoshoot highlights a new footwear and clothing collection aimed at a younger, more active crowd that’s constantly on the move.
Contribution: Art Direction, Photoshoot Direction, Design, Retouching, Casting and Location Scouting
Credit: ASICS America
We were asked to create a unique logo that highlighted the 10th Anniversary of LEGOLAND Florida Resort, with the parameters of keeping the existing logo intact.
So rather than adding onto the logo in the usual way, we came up with this really smart way of converting the logo using the existing pieces using simple animation.
Contribution: Creative Direction, Art Direction and Design
Credit: LEGOLAND Florida Resort, AkinsParker
An indoor yoga studio photoshoot in Los Angeles that highlights ASICS’ spring 2016 collection of athleisure apparel. At the time, selfie culture was relatively new; therefore, I decided it would be effective to appeal to our target audience by imitating a selfie and taking the photoshoot in a very friends-focused direction. In addition, I cast yoga experts to ensure we accurately reflected yoga culture and poses.
Contribution: Art Direction, Photoshoot Direction, Design, Retouching, Casting and Location Scouting
Credit: ASICS America
For this project, which reflected the high-end luxury styling of the prestigious Park Lane Ala Moana development, I designed a number of assets and elements, including brochures, magazine ads and icons. I also assisted my team with the design and layout for the website.
Park Lane Ala Moana was built for people looking for multi-million dollar second homes; therefore, as a team, we developed and directed a video shoot to tell the story about a family that’s drifted apart and lost sight of their once carefree Hawaiian life after moving to the continental US. The constant flashbacks of their time on the islands remind them what’s truly important and culminates in the family receiving a key to their new vacation home.
Contribution: Design, Storyboarding, Art Direction, Video Direction, Casting, Location Scouting, Original Score Direction and Branding
Credit: RUHM Luxury Marketing
ASICS’ Want It More campaign focused on marketing the brand’s latest tennis apparel line. For this photoshoot in Southern California we decided to utilize ASICS athletes in place of models to best reflect the sport and its nuances.
This campaign was featured on LeBook.com for Art Direction:
http://www.lebook.com/creative/asics-want-it-more-advertising-2016-0
Contribution: Design, Retouching, Art Direction, Photoshoot Direction and Location Scouting
Credit: ASICS America
The "Know Grocery, Grow Grocery" campaign was rolled out to help shop owners maximize profits by making the most of their display space.
I designed user-friendly materials, including ads, a manual and a website. Bright, vivid colors were selected and clear illustrations were designed to give the feeling that the changes to be made in store were simple. Free-standing display units and pop-up banners for events were also produced.
Contribution: Concept Development, Design and Illustration
Credit: Mercieca Ltd.
A winter photoshoot in Mt. Baker, Washington, that highlights one of ASICS’ fall collections of running apparel. Because fall collections are photographed in the spring, we required a snowy location that would make the images feel cold. As the Art Director, I also visualized epic landscapes that would take the photos to the next level.
Contribution: Design, Retouching, Art Direction, Photoshoot Direction, Casting and Location Scouting
Credit: ASICS America
We were asked to work on some in-office posters for Smile Brands HQ which aided in refreshing the look and feel they had been running with recently. They wanted a vibrant, approachable, and youthful aesthetic.
The posters were such a hit that we were tasked with creating variations for dentist offices, events graphics, and direct mail promotions.
Contribution: Creative Direction, Art Direction, Copy Writing, and Retouching.
Credit: AkinsParker
A photoshoot on a rooftop and in a gritty industrial building in Los Angeles that highlights ASICS’ spring 2016 training apparel.
Contribution: Design, Retouching, Art Direction, Photoshoot Direction, Casting and Location Scouting
Credit: ASICS America
A midnight photoshoot on the streets of Los Angeles to create a campaign for ASICS’ Lite-Show collection of footwear and clothing that feature light-up safety elements. The darkness was also desired to highlight the fashionable reflective and colorful patterns in the apparel.
Contribution: Design, Retouching, Art Direction, Photoshoot Direction, Casting and Location Scouting
Credit: ASICS America
Accelerate Hope was a campaign to promote ASICS’ cancer awareness collection. Our creative direction and imagery centered around real cancer survivors from each of the three charities (pediatric cancer, prostate cancer and breast cancer). Each person’s experience was documented in a video that also described ASICS’ role in their personal battle with cancer.
In addition, the hashtag headline for each graphic was written in the photographed person’s handwriting to introduce the more human element that this campaign required.
Contribution: Design, Retouching, Art Direction, Photoshoot Direction and Video Direction
Credit: ASICS America
A street and trail photoshoot in Los Angeles that features one of ASICS’ spring running collections.
Contribution: Design, Retouching, Art Direction, Photoshoot Direction, Casting and Location Scouting
Credit: ASICS America
Bel UK required a campaign to sell their family of cheeses to grocery chains throughout the UK.
I used illustrative and descriptive typography to mimic the shape of the cheeses while also highlighting each one’s individual personality. Each ad also remained consistent with Bel branding to create a cohesive look and feel throughout the campaign.
Contribution: Design and Illustration
Credit: Mercieca, Ltd.
As a creative artworker, I helped create 'The Shake Squad', a quirky police team appealing to the 80s generation. The goal was to refresh the public image of Yazoo flavored milk in the eyes of college students aged 18 to 24.
I concepted and designed the Shake Squad logo, print ads, in-store materials and a video.
Contribution: Design and Concept Development
Credit: Mercieca, Ltd.
A photoshoot in Orange County, California, that targeted the crossfit culture to feature ASICS’ training collection.
Contribution: Design, Retouching, Art Direction, Photoshoot Direction, Casting and Location Scouting
Credit: ASICS America