A campaign highlighting Jordan Burroughs’ signature line with ASICS. For the photoshoot in Lincoln, NE, we transformed an abandoned warehouse into a gritty gym to keep true to Jordan’s ties to his college town. The images were used in two product launch campaigns and social media.
This campaign was featured on LeBook.com for Art Direction:
http://www.lebook.com/creative/asics-jordan-burroughs-advertising-2016
Contribution: Art Direction, Photoshoot Direction, Design, Retouching and Location Scouting
Credit: ASICS America